29.1.2014 - Uncategorized

Missing the FW13 patterns?

Dear everyone! After launching our new collection we have received quite a lot of worried e-mails regarding the old patterns. So, here’s what’s happening: Since we have made some corrections to the SS14 patterns (for example the paper size – the SS14 patterns are now suitable for both A4 and the Letter sized paper), we wanted to take the old patterns off the shop for a while, to be able to make the same changes to them. This way we will have a more consistent selection of patterns.

Re-shaping the FW13 patterns and instructions will take some time, but don’t worry – most of the old patterns will make a comeback eventually! There have been especially many requests for the Jamie Jeans pattern, so we are trying to speed things up a little bit to be able to put the Jamie back in our shop as soon as we can!




We hope you will have a little patience with this matter <3

Thank you!

Laura & Saara

1.12.2013 - Uncategorized

The Neckwear Collection

It’s finally here: December! We can’t say that we have been waiting for it impatiently, actually it seems pretty impossible that Christmas is right around the corner again. To celebrate this, we have launched a Christmas calendar campaign at our Facebook page, where we will be posting Christmas tips and discounts each day! And sorry for all the Christmas fuss, we know everybody does not celebrate Christmas, but hopefully they can enjoy this campaign nevertheless.

At this date, we have launched a brand new mini-collection of accessories for men, and why not for women, too – The Neckwear Collection, including a regular and a narrow tie, and a trendy bow tie. This collection will be sold ONLY during our Christmas calendar campaign, December 1st to 25th, at a very reasonable price of 6 euros!

We girls made ourselves Ties…

We wouldn’t like anyone to get all Christmas crazy and join the consumption hysteria, so we are reminding everyone that a self-made gift is not only a more ethical and ecological option, but it also tells that you really care about the one that will be receiving it! The tie and bow tie can easily be made of recycled materials or scrap. They’re also very personal, as you can choose almost any material for these accessories, for example flannel, wool, Strong jersey, cotton lawn and why not leather or lace?

The tie was originally designed for DIY Showroom’s ‘Fix You Fashion’ workshop, as a quick and simple DIY-thing to make. DIY Showroom is, in a nutshell, a collective of self-making inspired bloggers, journalists and designers, and it has been organizing these Fix Your Fashion workshops for some time. We Named girls have been tutoring in three of them, and the latest one was held at the crafts fair last weekend. The idea of these workshops is to give a new life to garments that are already past their best days, in short, to modify and fix them to be new and trendy again – a great and ethical concept.

… while the bros preferred Bows.

The original idea for the tie workshop came from Outi, who is one of the designers at DIY Showroom. For the fair we had only prepared a pattern for the tie, but at the spot, Antti from &Bros (also one of the brands at DIY Showroom) came up with the idea of the bow tie (or ‘Mirri’, as we call it here in Finland). So, basically the idea for both the tie and the bow tie was not ours in the beginning, all credits go to &Bros and Outi from Kude!

Some neckwear making

And by the way, these guys above made their bows themselves, which is pretty cool. Who would you make a piece of neckwear for? And what material would you choose?

– Laura & Saara

17.11.2013 - Uncategorized

New Named team members, part 1

We haven’t had time to blog in a while, sorry about that! But to be honest, we are in the middle of a veeery busy season, as we are finishing our SS14 collection, and on top of that, running multiple different development projects. First of all, there’s this ‘mysterious new product/service development project’ – yes, we are planning to launch a new kind of product, and if all goes well with the test groups, it will be available for everyone to purchase sometime next spring! Yaiks!

Another thing is that we are developing and improving the whole Named concept, and therefore running a little survey (in which you can take part here). We are collecting our customers’ opinions and experiences regarding our products, and the aim is to improve them so that the next collection would be as easy to use as possible, and meet our customers’ needs.

So, it’s obvious that we would never ever have time to do all this by ourselves, and therefore we are happy to receive some help from two Metropolia students (same school that our own Saara went to earlier). These two girls, Niina and Krista are temporarily complementing our team, Niina by conducting the pattern survey, and Krista in charge of the product development process. They have even been nice enough to take some time from their busy projects to introduce themselves and their projects to our readers, here’s Niina’s letter to you:

“Hello everyone!                                                                                                                                                  

My name is Niina and I’m a fourth year Clothing and Fashion student from Helsinki Metropolia University of Applied Sciences. I’m doing a project for the Named girls, Saara and Laura, as my final thesis. As you probably have noticed, we launched a survey about the Named patterns and services. Based on the feedback you give through the survey I’m also going to design a small pattern collection for Named. So I’m really excited and interested to hear from you!

I started to study sewing, designing and pattern making in vocational school. From there I got the inspiration to become a patternmaker. I found the process of patternmaking fascinating. It was interesting to learn how lines drawn on a paper can turn into wearable clothing in real life. That’s why I wanted to continue my studies after vocational school in Metropolia and learn more, especially about patternmaking. This spring I also got the chance to study pattern design for four months as an exchange student at the TEKO VIA University College in Denmark. I have found all my studies very interesting and inspiring and I wish to work with fashion and pattern design in the future as well.

I have sewn clothes for myself ever since I first got in front of a sewing machine back in elementary school. Back then I also used to borrow craft magazines from the library to get patterns for my sewing projects. Some of the magazines used to have competitions for young designers. I sometimes dreamed of having my own design patterns published in one of those magazines. That’s why this project with Named is kind of a childhood dream come true for me. So, I’m very thrilled and excited about this whole project with Named and curious to hear your thoughts and opinions! 


Aren’t we lucky to have such hard working and inspired people to help us make our products and services better? I think so! Krista’s introduction post coming soon, too. And by the way, if you haven’t filled in our survey form yet, there’s still time. The survey is open until 24th of November, and among all participants we will raffle eight Named patterns for free!

Named team
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