20.11.2018 - Behind the Scenes , Breaking the Pattern

Breaking the Pattern Book Launch Party

Our book Breaking the Pattern (see it HERE!) was finally released just a week ago, and we couldn’t be more happy and proud of it! To celebrate the publication day, we organized a little launch party at our office in Helsinki. We are so happy and grateful that many people came to say hello to us and to see the book, and our little office was quite packed with friends, collaborators and people from the Finnish sewing and crafting scene!

Some of our party-people were already wearing their freshly-made garments that had been sewn using the patterns in the book. One of them was Katja of the With My Hands – Dream blog in her awesome Ruska dress! Take a peek at her graphic dress in instagram. The bodice fabric was a small scrap find from Eurokangas, so she didn’t have enough fabric for the sleeves – which is great since the tweed-looking sleeves (that are actually knit fabric) make a great contrast for the black-and white dress!

Some were wearing other Named classics, and one of them was Essi in her velvety Gemma & Ninni combo! Her fabric was also a scrap from Eurokangas (Eurokangas remnant bins are known to be quite legendary here in Finland). Do pay a visit to Essi’s IG as well. Of course other me-made garments were spotted too, and if our London book launch earlier this month was all about animal prints, this one in Helsinki was blooming with floral prints!

We were happy to serve a vegan snack menu sponsored by Fiksuruoka.fi. If you haven’t heard of them before, Fiksuruoka is a grocery web shop that sells groceries and supplies that are for some reason otherwise going to waste. Basically items that are close to expiration date, or that have packaging that is being renewed.

Fiksuruoka’s mission is to save all that edible food from going to rubbish bins and instead sell it at a discounted price, which is pretty smart (translated into English, ’Fiksuruoka’ actually means ’smart food’) and earth-conscious! That is also why we at Named wanted to have our party menu from Fiksuruoka, we see that their philosophy matches quite well with our own. From them we received a generous delivery of crackers, salty corn treats, chocolates, toffee and lemonade together with non-alcoholic sparkling wine, all vegan and all super delicious.

Thank you everyone who attended our party and for all of you who have already got – or are planning to get – our book!

Kisses and hugs,
Authors Laura & Saara Huhta

16.10.2018 - Finished , Inspiration , Trousers & Shorts

Saara's Anni

Long time no blogging! As you might have already heard, Named has been focusing on book writing for the past year, and we haven’t released a new collection since fall 2017 (the book ’Breaking the Pattern – a Modern Way to Sew’ is coming out in a month, on November 15th, by the way!). However, August 1st marked a very special date in our calendar, as that was the date that Named turned five years old! It’s hard to believe that this little pattern label has existed for five whole years already. Somehow it feels much shorter, time has passed so quickly (like it often does when you’re having fun!). But it also feels like so much has happened during that time – just a handful of years ago we launched our very first Named collection ’First Named’, and now, five years later we are waiting for our frickin’ BOOK to be released!

Well, even though we didn’t have time to make a full spring or fall collection, we absolutely needed to do SOMETHING for our fifth anniversary! Since day one it has been one of Named’s goals to encourage fellow seamstresses to make pattern alterations, hacks and modifications in order to sew garments that are truly unique and well fitted. In the end, that is what sewing is all about, isn’t it? We have always had two-in-one patterns in our collections, but this time we wanted to create something even more modifiable and personalizable. (And just so you know, our book will be all about that, too!)

So, we came up with the Anni pattern. Anni is a building block pattern, which means that it has a fixed bodice pattern with flattering princess seams, to which you can choose neckline, sleeve and bottom blocks as you like! The original Anni has three necklines, three sleeves and a sleeveless option, and three bottom variations. It means that by buying this one pdf pattern, you can make up to 3 x 4 x 3 = 36 different variations! (Scroll down to the end of this post to see just a few of the possible variations as line drawings.) Ok, we know that no-one is actually going to make that many garments using the same pattern, but at least you have the possibility to choose from several details to create a style (or a few) that is 100 % you. Also, once you make your personal fit alterations to the Anni bodice pattern, you can save some effort using it over and over again, for various projects.

The original Anni neckline blocks are a classic V and O -neck, and a very exciting Peter Pan -style neckline with a keyhole detail. For sleeves you can choose a short T-shirt sleeve, long fluted sleeve (which, by the way, you can easily edit into a regular long sleeve or half-sleeve by omitting the fluted part and lengthening or shortening the sleeve), an exotic ruffled off-the-shoulder sleeve, or sleeveless. For a bottom half you can sew trendy wide-leg trousers, cute ruffled shorts or a classic pencil skirt. And remember that by changing the length of the skirt or trousers, you can easily modify the pattern yet again, to create culotte or mini skirt bottoms – just to mention a few of the possibilities!

Just two weeks back we also released a new skirt add-on pattern, which is a classic semi circle skirt with faux-wrap front that adds a bit of a twist to it! The front of the skirt pattern has the center front line marked on it, so, if you prefer a basic circle skirt with non-overlapping front, you can very easily do that simply by cutting the front piece on fold, placing the CF on the fold.

Saara and I had both been invited to a wedding (two separate weddings) at the end of this summer, and we both naturally decided to sew ourselves some wedding attire! How do you feel about wearing pants for a wedding? Well, at least the two of us are absolutely thrilled about all this jumpsuit craze that’s going on, and opted for a jumpsuit instead of a dress. My Anni jumpsuit will be coming up in our blog later, but here you have Saara’s interpretation of the pattern! Well, we would love to show you some diversity with a pattern that is so versatile, but – apparently – our Anni Jumpsuit sample was so perfect that Saara decided to make one almost identical for herself. She used the Peter Pan neck on her sleeveless, electric blue jumpsuit.

Choosing a solid color for this style can be a good call, since you can see the beautiful princess seams more clearly than on a busy print. Princess seams are very flattering as they shape the curves of your body, adding a bit of feminine touch to the pattern. The neckline also stands out very well on a solid fabric like this since you can see the collar shape, but it does look quite cute with a print fabric too, when the keyhole detail takes the lead role.

Saara’s jumpsuit has not been just a one trick pony either, as she has been wearing it in a bachata dance party afterwards too. According to her, it has been quite delightful and refreshing to dance in a jumpsuit instead of a dress!


Happy sewing lovelies <3



Pattern: Anni Building Block Pattern with Peter Pan collar neck, sleeveless armholes & jumpsuit bottom
Wearer & maker: Saara (of Named)
Fabric: Polyester from a scrap bin at Eurokangas
Bachata Photo: Tomi Päiväniemi
Other photos: Laura (of Named)

P.S. If you are now dying to get your hands on the book, you can preorder it HERE.

17.12.2017 - casualwear , Finished , Inspiration

Lahja Kimono

At the beginning of this month we released a new pdf pattern called Lahja, as a part of a Xmas calendar campaign in our social media. It’s a 2in1 unisex dressing gown, and the same pattern includes a variation for men (longer with full-length sleeves), and for ladies (shorter with cropped sleeves).

The Lahja (which actually means ‘gift’ in Finnish) is a great and easy-to-make gift for anyone. It’s very loose-fit, so choosing the size is not too difficult, even if you don’t have a chance to measure your giftee. It’s also very quick to make (takes approximately one day to put together), and can be modified for different purposes simply by switching fabrics.

You can sew it up in a terry or waffle cloth to make a soft and cuddly bathrobe, or use a crisp linen or cotton to create a trendy, casual piece of loungewear. For a more sophisticated and luxurious look, choose silk or poly-satin, or drapey rayon.

We made one version of Lahja using this gorgeous print rayon (which is actually a 70’s vintage fabric from our grandma’s stash), just to try the pattern out as an everyday-wear. Surprisingly, the dressing gown also works great as a kimono-like top like this, paired up with some jeans! For the next version I’m actually planning to use some lightweight non-stretch denim.

Our Xmas Calendar will continue until the 24th of this month, and you can follow it in our Instagram and Facebook. The Lahja pattern will of course be available after the campaign is over too. Right now you can take part in a giveaway organized by Nuppu Print Company! Nuppu creates beautiful and high-quality textile and paper products with charming, hand drawn prints, and you can see their web shop here. By placing an order from Nuppu web shop this weekend, you can win either a selection of Nuppu paper products, or our Lahja pdf pattern! Take part by adding this note to the comment field of your order: Named Lahja. The two winners will be drawn on Monday 18th of December, at 11 a.m. and they will be contacted personally.

Happy stitching, and happy holidays!



Pattern: Lahja Unisex Dressing Gown
Wearer: Laura
Fabric: Vintage rayon
Photos: Saara

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