29.1.2019, 2 comments

Maisa in the Heart of the Winter

Well guess who this gorgeous lady in her amazing Maisa jacket is? It’s our mom Jaana, who just happened to have her birthday last weekend! It would be an understatement to say that without mama-Named, there would be no Named at all! Jaana, a.k.a. Mom, has been one of the biggest sources of inspiration for us, and she is actually the reason why we have even started sewing in the first place. She taught and encouraged us to sew and knit when we were just kindergarteners. She has made us tons of clothes when we were kids. She also made the most stylish garments for our dolls and Barbies back then. To top that, she has later sewed numerous Named samples, and always proof-reads our sewing instructions before anyone else! You could say that she is quite an irreplaceable part of the Named team!

Mom is also by far one of the most talented seamstresses we know. Not only is she bewilderingly patient, meticulous and thorough, she’s also one of those people who – without any professional training for pattern making, or madly google searching and flicking through YouTube videos – just knows what alterations she needs to do in order to make her garments fit the way she wants! Maybe that is something that comes from decades of sewing experience?

She is constantly improving her sewing skills, finding out new ways to finish her projects, making them even better. And she amazes us every time! Both of us look up to her hoping that one day we could be even half as skillful as her.

This time Mom sewed up this Maisa jacket in the lovely Nuppu Print Company cotton-linen mix with a beautiful Sydäntalvi print. The word sydäntalvi is Finnish for ‘the heart of the winter’, which is very appropriate at this time of the year, as you can see! We’ve had quite a few centimeters of snow piling up on top of Helsinki during the past few weeks, and the temperature has dropped down to -20 celsius on some days! So what was a little less appropriate, was to be strolling around outside just in a light jacket like this. Kusti – the handsome fellow in these pics – was the first one to give up and kindly asked for the rest of the photo shoot crew to join him inside.

Luckily, this type of a jacket is great for wearing inside as a kind of a relaxed blouse during the wintertime, and then again as a light jacket when the warmer months kick in. The print too is great for any season, being black and white thus very wintery, but still full of floral blossom for spring and summer. Mom shortened the jacket and the sleeves by a bit to fit her height and amended the sleeve cap and armscye to make the sleeves slightly more fitted. She also ended up removing some of the ease to make the overall look less oversize – just to suit her personal style. The original Maisa pattern has a more relaxed fit and slightly dropped shoulders.

Don’t you agree that Jaana looks quite stunning and happy (if a bit frozen) in her new Maisa?

Happy sewing!
Saara & Laura & Jaana from Named

Pattern: Maisa Denim Jacket
Fabric: Nuppu Print Company cotton-linen



  1. Camelia says:

    Beautiful jacket in a beautiful fabric! I really like the more fitted look over shoulders and sleeves! Happy Birthday to your mom! 🙂 xx

    1. named says:

      Thank you <3

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