Meet the team
I am one of the two designers and founding members of Named. I’m in charge of the very core of our business: the patterns! I love solving problems and figuring out how to shape a two-dimensional fabric into a three-dimensional garment.
My tasks involve everything related to pattern making: drafting, grading and developing the raw patterns into pdf and printed pattern sheets. I also handle our web shop orders and other little and big tasks related to running a small business.
When I’m not training my brain with impossible pattern puzzles, I like dancing and working out, as well as teaching myself new crafty skills.
I am a co-designer and the younger sister of the founding duo. The word ‘entrepreneur’ probably describes the variety of my tasks most profoundly. The visible and most concrete (if you can call a digital file ‘concrete’) output of my work is our pattern instructions (excluding the measurement charts and cutting layouts, which are pattern-related and therefore Saara’s department).
I write, illustrate and put together the instructions. Behind the scenes I also handle business-to-business sales, customer care, as well as other various day-to-day tasks.
In my free time I’m an avid vegan cook and food photography enthusiast. You could also spot me lifting weights at the local gym.
I'm a marketing assistant and content producer here at Named! I'm helping Laura and Saara behind the scenes by keeping you up to date with Named news, taking care of customer service and responding to your messages. I also write the newsletters and make sure you get your daily dose of sewing inspiration!
When I'm not stalking your projects on Instagram I'm designing my own sewing patterns, keeping my hands busy with creative projects and enjoying long nature walks with my shiba dog Turo.